PÅ Precision

With decades in laser and water jet cutting, PÅ Precision needed a website that showcased their three core offerings front and center. Leading the web design and development, I was responsible for rethinking the whole site experience— bringing their new brand to life and making it easy for users to explore their services.

2023

App concept
UI design
UX design
Branding

Individual project
(Berghs School of Communication)

Web Design
Webflow development

Photography: Max Part Rosander
Brand: Samuel Boding

2024

See live site

Intro

Before I joined Taylerd, the agency had already begun reshaping PÅ Precision’s brand, even giving the company its new name, transitioning from ‘PÅ Vattenskärning’ to ‘PÅ Precision.’ This rebranding called for a complete overhaul of their website to reflect their evolved identity

Taking the lead on reimagining the sitemap and overall web experience, I designed a new site that effectively showcases their three core services: ‘Legotillverkning,’ ‘Prototyp,’ and ‘Projekt.’ Every element was crafted to align with the new brand while making it simple for users to navigate and understand PÅ Precision’s capabilities.

I also conducted an onboarding session to guide the client on how to manage and update content independently, empowering them to keep the site fresh and relevant over time.

Visit PÅ Precision.

A streamlined start page designed to immediately engage users and showcase PÅ Precision’s core offerings.

An intuitive services page that highlights PÅ Precision’s expertise in Legotillverkning, Prototyp, and Projekt, making it easy for visitors to explore each service in depth.

This project was all about understanding PÅ Precision’s values and translating them into a website that’s both functional and visually clear. It was a rewarding collaboration, blending design and strategy to showcase what they do best.

Comparing the original website with the newly redesigned experience.